Link building determines how well your content ranks in search results. Quality backlinks signal authority to Google and drive referral traffic to your site.
These blogs publish proven link building strategies that work in 2025. Each offers detailed guides you apply today.
Backlinko
Backlinko runs on founder Brian Dean’s link building expertise. The site attracts over 800,000 monthly visitors who want ranking strategies that work.
The Skyscraper Technique guide remains the most cited link building resource online. You learn to find popular content, create better versions, and reach out to sites linking to inferior pieces.
Backlinko’s broken link building guide shows you how to find dead links on authority sites. You contact webmasters with replacement content from your site.
The guest posting guide covers finding opportunities, pitching editors, and writing posts that earn followed links. Dean includes email templates and response rate data.
Each guide includes case studies with traffic numbers and ranking improvements. You see exactly what worked and how long it took.
The SEO audit checklist helps you identify technical issues blocking your link building efforts. Fix these problems before pursuing new backlinks.
Ahrefs Blog
Ahrefs combines link building tactics with data from their 16 trillion link database. Over 1 million monthly visitors use their research to build better strategies.
Their link building guide for beginners covers fundamentals without jargon. You learn about PageRank, anchor text, and link relevance.
The resource page link building guide shows you how to find curated lists in your niche. You pitch your content for inclusion on these high-authority pages.
Ahrefs publishes original research on link velocity, domain rating, and ranking factors. These studies reveal what actually moves rankings versus popular myths.
The blog explains how to use their tools for competitor backlink analysis. You discover where competitors get links and replicate their best sources.
Content includes screenshots showing exact search queries and filters. You follow step-by-step processes without guessing.
Moz Blog
Moz created the domain authority metric most marketers use. Their blog draws over 500,000 monthly visitors seeking link building expertise.
Whiteboard Friday videos break down complex link building concepts into visual explanations. Rand Fishkin and other experts draw diagrams showing how strategies work.
The link building guide covers white hat tactics that comply with Google guidelines. You avoid penalties while building sustainable link profiles.
Moz explains how to earn links through digital PR and journalist outreach. Their HARO guide shows you how to respond to press queries and get featured.
The blog publishes annual link building surveys showing what tactics marketers use. You see which strategies other professionals prioritize.
Link intersect analysis guides teach you how to find sites linking to multiple competitors. These targets already link to similar content.
Search Engine Journal
Search Engine Journal publishes daily content on SEO and link building. The site gets over 1.5 million monthly visitors who need current information.
Their link building category includes over 300 detailed guides. Topics range from basic outreach to advanced international link building.
The broken link building tutorial shows you how to use tools like Check My Links and Ahrefs. You find opportunities at scale instead of manual searching.
Guest contributor articles provide diverse perspectives from agency owners, in-house SEOs, and consultants. Each shares what works for different business types.
The blog covers link building for local businesses, ecommerce sites, and B2B companies. You find strategies matching your specific situation.
Search Engine Journal explains algorithm updates and their impact on link building. You adjust tactics when Google changes ranking factors.
Neil Patel Blog
Neil Patel built multiple companies through content marketing and link building. His blog attracts over 4 million monthly visitors across all topics.
The advanced link building strategies guide covers tactics beyond basic guest posting. You learn about ego bait, data-driven content, and linkable asset creation.
Patel’s outreach email templates include subject lines and follow-up sequences. He shares open rates and response rates for each template.
The blog explains how to build links through original research and surveys. You create data other sites want to reference.
Content covers tools for finding contact information, automating outreach, and tracking responses. Patel recommends specific software with pricing details.
The link building myths article debunks common misconceptions. You stop wasting time on tactics that no longer work.
Gotch SEO
Gotch SEO focuses exclusively on link building and technical SEO. Nathan Gotch attracts over 100,000 monthly visitors seeking advanced strategies.
The link building blueprint offers a complete system from prospecting to outreach. You follow a repeatable process for any niche.
Gotch publishes detailed case studies showing exact links built and ranking improvements. You see timelines from first outreach to live links.
The resource page link building guide includes scripts for finding opportunities in Google. You uncover hundreds of targets in minutes.
Content covers link building at different scales. Strategies work whether you build 10 links per month or 1,000.
The blog explains how to audit your existing backlink profile. You identify toxic links hurting your rankings.
Matthew Woodward Blog
Matthew Woodward tests link building tactics and publishes transparent results. His blog draws over 200,000 monthly visitors who want honest assessments.
The blogger outreach guide shows you how to build relationships before asking for links. Woodward shares exact emails and response tracking.
He publishes monthly link building experiments testing new tactics. You see what works currently instead of outdated advice.
The broken link building case study includes tools, outreach templates, and conversion rates. Woodward built 40 links in 30 days using this method.
Content covers local link building for brick-and-mortar businesses. You find opportunities through local directories, chambers of commerce, and community sites.
The blog explains how to scale link building with virtual assistants. You systematize prospecting and outreach.
Link Building HQ
Link Building HQ specializes in manual outreach strategies. The site attracts over 50,000 monthly visitors who prefer quality over quantity.
Their outreach email guide covers personalization techniques that increase response rates. You learn to research prospects and craft relevant pitches.
The blog publishes link building statistics showing average response rates, conversion rates, and time investment. You set realistic expectations.
Content includes prospecting methods for different content types. Infographics, tools, and research require different link building approaches.
Link Building HQ explains how to track outreach campaigns in spreadsheets or CRM tools. You measure what works and optimize over time.
The blog covers hiring link builders and managing teams. You learn what to look for in candidates and how to train them.
Detailed Monster
Detailed Monster publishes in-depth link building guides for specific industries. The blog attracts over 80,000 monthly visitors seeking niche strategies.
The SaaS link building guide covers tactics for software companies. You learn about integration partnerships, software directories, and comparison sites.
Content includes ecommerce link building through product reviews, gift guides, and seasonal roundups. You find opportunities competitors miss.
The blog explains how to build links through webinars and virtual events. You partner with complementary businesses for mutual promotion.
Detailed Monster covers international link building for global companies. You find link opportunities in different countries and languages.
Their outreach automation guide shows you how to use tools without losing personalization. You scale while maintaining quality.
Point Blank SEO
Point Blank SEO offers tactical link building advice for agencies and consultants. Jon Cooper attracts over 60,000 monthly visitors with advanced strategies.
The link building strategies list contains over 200 tactics organized by difficulty and effectiveness. You find methods matching your skill level and resources.
Cooper’s scholarship link building guide shows you how to create programs that earn .edu links. Universities link to legitimate scholarship opportunities.
The blog covers link reclamation, finding mentions of your brand without links. You contact sites already talking about you.
Content includes scripts for finding guest post opportunities through advanced Google searches. You discover targets competitors overlook.
Point Blank SEO explains how to analyze competitor backlinks for replication opportunities. You reverse engineer successful link profiles.
Fat Joe Blog
Fat Joe runs a link building service and shares their internal processes. The blog draws over 40,000 monthly visitors interested in scalable tactics.
Their link building guide for small businesses focuses on affordable strategies. You build authority without large budgets.
The blog publishes link building pricing benchmarks. You understand market rates for different link types and quality levels.
Content covers managing link building teams and freelancers. You learn how to brief writers, track deliverables, and measure quality.
Fat Joe explains how to create linkable assets on limited budgets. Infographics, tools, and calculators don’t require huge investments.
The blog covers link building metrics beyond domain authority. You evaluate opportunities through traffic, relevance, and editorial standards.
Siege Media Blog
Siege Media builds links through content marketing for enterprise clients. Their blog attracts over 70,000 monthly visitors seeking content-driven link building.
The linkable asset guide covers creating content specifically designed to earn backlinks. You learn formats that naturally attract links.
Siege explains how to promote content for maximum link acquisition. You reach journalists, bloggers, and industry publications.
The blog publishes case studies showing links earned from single pieces of content. Some assets generate 100+ backlinks.
Content covers designing infographics that get shared and linked. You learn about visual hierarchy, data presentation, and promotion.
Siege Media explains how to repurpose content across formats. One research piece becomes blog posts, infographics, and videos.
Higher Visibility Blog
Higher Visibility combines link building with broader SEO strategy. The blog draws over 90,000 monthly visitors who want integrated approaches.
Their link building checklist covers every step from strategy to execution. You ensure nothing gets missed in your campaigns.
The blog explains how to align link building with content calendars. You create content that supports both rankings and link acquisition.
Content includes link building for different business models. B2B, B2C, local, and ecommerce each require tailored approaches.
Higher Visibility covers measuring link building ROI. You track rankings, traffic, and revenue from link campaigns.
The blog explains how to pitch link building budgets to executives. You justify investments with projected returns.
Choosing the Right Blogs for Your Needs
Pick three blogs matching your experience level. Beginners benefit from Backlinko and Moz. Advanced practitioners prefer Gotch SEO and Point Blank SEO.
Subscribe to RSS feeds or email newsletters. You get new guides without checking multiple sites.
Bookmark specific guides you plan to implement. Return to them when executing campaigns.
Join communities these bloggers run. Many offer forums, Facebook groups, or Slack channels for questions.
Follow the authors on Twitter and LinkedIn. They share quick tips and updates between blog posts.
Implementing What You Learn
Read one complete guide this week. Take notes on actionable steps.
Choose one tactic to test. Start with broken link building or resource page outreach.
Set a goal for your first campaign. Aim for 10 quality links in 30 days.
Track your efforts in a spreadsheet. Record prospects contacted, responses received, and links earned.
Review results after 30 days. Calculate response rates and adjust your approach.
Share your results with your team or community. You’ll get feedback and improve faster.
Link Building Tools These Blogs Recommend
Ahrefs and SEMrush for competitor analysis and prospecting. Both show where competitors get links.
Hunter.io for finding email addresses. You locate contact information for outreach.
BuzzStream for managing outreach campaigns. You track conversations and follow-ups.
Pitchbox for automating parts of outreach while maintaining personalization. You scale without losing quality.
Majestic for analyzing link profiles and trust flow. You evaluate link quality before pursuing opportunities.
Google Search Console for monitoring new backlinks. You see which tactics earn links.
Common Link Building Mistakes These Blogs Address
Buying links from low-quality sites damages your rankings. These blogs emphasize earning links through value.
Generic outreach emails get ignored. Personalization increases response rates from 1% to 8%.
Ignoring relevance hurts link value. A link from a relevant site in your industry beats a link from a high-authority site in a different niche.
Focusing only on homepage links misses opportunities. Deep links to specific content pages distribute authority better.
Neglecting relationship building reduces long-term success. Many bloggers recommend building connections before asking for links.
Staying Current with Link Building Changes
Google updates algorithms several times per year. These blogs explain how changes affect link building.
Follow multiple blogs to get diverse perspectives. What works for one site may not work for yours.
Test new tactics on a small scale before committing resources. Measure results before scaling.
Join SEO communities where these bloggers participate. You’ll learn about emerging tactics early.
Attend conferences where these experts speak. Live sessions often include tactics not yet published.
Getting Started Today
Visit Backlinko and read the Skyscraper Technique guide. This single tactic can earn dozens of quality links.
Subscribe to Ahrefs Blog email updates. You’ll get new guides delivered weekly.
Pick one link building tactic to test this month. Broken link building or resource page outreach work well for beginners.
Set up tracking for your efforts. Measure prospects contacted, responses, and links earned.
Review your results in 30 days. Double down on what works and drop what doesn’t.
These blogs provide the link building education you need to rank higher and drive more traffic. Start reading and applying their strategies today.
